Welcome to Kia of Frisco

Where Every Visit Is A Disappointment

Kia of Frisco Reviews

Looking to buy a new car and be charged for things you didn't lose, agree to, or want? Kia of Frisco in the right place for you. Our "friendly" staff is standing by to make your experience truly "memorable".

$400 Key Replacement Special —  We misplace your key during the sales process. You pay for it. It's the Kia of Frisco way.

New Inventory

471 vehicles ready for markup

Value My Trade

We'll value it. You won't like it.

Schedule Service

Bring your patience & wallet

Finance Center

Creative APR solutions available

Dealer Specials

"Special" is a relative term here

Kia of Frisco Dealership

A Visual Comparison*
*protective eyewear recommended

What Kia of Frisco Looks Like. What Kia of Frisco Feels Like.

Drag the slider. Try not to feel too much.

The Real Price Calculator

Because transparency is something Kia of Frisco aspires to, occasionally

Starting MSRP

$*

*Prices subject to upward adjustment in accordance with projected CEO bonus thresholds (A.K.A Investors need a new Yacht).

MSRP (Kia's Actual Price) $35,990
Nitrogen Tire Fill (Air is free; nitrogen isn't) + $199
Paint Protection Film (Applied before you arrived) + $699
Fabric Protection Spray (A $12 can of Scotchgard) + $299
Market Adjustment (Vibes) + $1,500
Doc Fee (It's just printing) + $150
Key (that we lost) + $400
Your "Out the Door" Price $89,237*

*Actual amounts may vary. Kia of Frisco reserves the right to add hidden fees to make more profit.  Screws to hold car together sold separately.

Kia of Frisco Reviews

Real Reviews of Kia of Frisco pulled straight from Google, Yelp, and DealerRater.com.  We couldn't make this stuff up!

Kia of Frisco - Google Reviews

Real Google Reviews of Kia of Frisco Customer Experiences

Kia of Frisco - DealerRater.com Reviews

Real DealerRater.com Reviews of Kia of Frisco Customer Experiences

Kia of Frisco - Yelp Reviews

Real Yelp Reviews of Kia of Frisco Customer Experiences

Kia of Frisco Staff

The Usual Suspects

Kia of Frisco Reviews - Manager

Preston Hustler

General Sales Mangler
Preston oversees all sales operations with a firm hand and a creative interpretation of the phrase "customer service." Under Pat's leadership, the dealership has pioneered bold new approaches to key management, wait time communication, and the concept of accountability. When Pat isn't managing, he's mismanaging. Sometimes simultaneously.
$400

Key Recovery Fee

Min Wait Time

0

Apologies Issued

Kia of Frisco Reviews - Finance Manager

Albert Hornswoggle

Director of Creative Arithmetic
Albert is the dealership's numbers guy — in the sense that he uses numbers, though their relationship to reality is more of an artistic choice. Arian is perhaps best known for his signature move: informing customers mid-negotiation that the dealership is losing $4,000 on the deal. He delivers this line with the conviction of a man who has never looked up what a dealer holdback is and has no plans to start.
$4000

"Loss" Per sale

50%

Numbers Accuracy

10/10

Guilt Trip Score

Kia of Frisco Reviews - Sales

Ace Askgoogle

Google-Certified Sales Associate
Ace brings a unique value proposition to the sales floor: he will research your vehicle live, in front of you, using the same search engine you used at home the night before. A master of the confident presentation of uncertain information, AJ once described a base model as a mid-trim for a full 45 minutes before anyone noticed. Bold. Unverified. Committed.
12

Open Browser Tabs

0

Trim Levels Known

100%

Confidence Rate

Kia of Frisco Blog

Kia of Frisco spare tire missing

How It Took One Month to Get Kia of Frisco to Deliver a Spare Tire (That Was Supposed to Be There)

Or: A Master Class in Ignoring Your Own Checklist When we picked up our 2025 Sorento from Kia of Frisco in March 2026, everything seemed fine. A week later, we realized the spare tire was missing. Seems simple, right? Contact the dealer, ask for the missing part, and move on. It took over a month.…
Kia of Frisco undisclosed damage

What We Discovered When We Ran Our Own CarFax: Kia of Frisco Sold Us a Car With Hidden Collision Damage

Or: Why They Didn’t Mention the April 2025 Accident A week after we drove off the lot in our “Certified Pre-Owned” 2025 Sorento, we decided to run a CarFax report. You know. Just to check. It’s a reasonable thing to do when you’re buying a used car—even from a supposedly certified dealer. What we found…
Kia of Frisco Review- A Survival Guide for the Brave and the Thirsty

Kia of Frisco Review: A Survival Guide for the Brave and the Thirsty

Thinking about buying a car at Kia of Frisco in Frisco, Texas? We did. In March of 2026 we walked in as normal customers and walked out four hours later with one key fob, zero spare tire, and a $400 bill for a key the dealership lost during our own purchase. This is our field guide to the experience — part survival guide, part consumer warning, entirely true.

About Kia of Frisco

Kia of Frisco is located at 10220 TX-121 in Frisco, Texas and is part of the Lithia/Driveway family of dealerships. They sell Kia vehicles, which are — genuinely — very good cars. Kia as a manufacturer has had a remarkable decade-long quality renaissance that deserves recognition.

Unfortunately, a car dealership can be selling a terrific product and still deliver a customer experience that makes you want to compose a satirical website. The two things are not mutually exclusive.

If you'd like to share your own experience — good, bad, or involving a lost key they tried to charge you $400 for — the internet is big and reviews are public.  Check out OneStarSites.com to create your own.

Have A Complaint?

Of course you do. That's probably why you're here. Kia of Frisco takes every complaint seriously.* Click below to submit yours.

*Complaints are reviewed quarterly, triaged by importance, and actioned upon never.